Page Layout Algorithm Improvement by Google – meaning and impact

Recently (October 12, 2012) Matt Cutts announced via twitter that Google had updated the Page Layout Algorithm Improvement update. Minor weather report: Update of goo.gl/OpIDL launching today. ~0.7% of English queries noticeably affected. — Matt Cutts (@mattcutts) October 9, 2012 The first Page Layout Algorithm Improvement update was announced on January 19, 2012 and what [...]

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301 redirect guide – Part 1

Sometimes due to unavoidable circumstances you need to change the of a page due to unforeseen circumstances. Some of the situations due to which you might want to change the URL of a page are When you move a website to a new domain. At times a page on your website is accessible using different [...]

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Introduction to rich snippets

Rich snippets are lines of text that appear under the search result. The purpose of the rich snippets is to help a user show what content exists on the search result and why it is relevant to the query. At Google the focus is on user experience and keeping that in mind Google tries to [...]

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Overview of Google Analytics

This is the first post of a series on Google Analytics in which details of Google Analytics and how to use it. So without further adieu lets get started Google Analytics is a tool that tracks the traffic on your website and tracks the activity of the visitors to the website. Google Analytics also gives [...]

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Does Google value guest blogging links?

is the new technique that is being prescribed for SEO. How does Google view guest blogging? Google’s views on Guest Blogging The question was taken up by Matt Cutts on the Google Webmaster Help Youtube channel. As is the case with most cases there is very thin line that divides creditable guest blogging and spammy [...]

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SEO professional's career graph

Reasons to choose SEO as a career

Sometimes the question does get asked whether is a viable career option? The question gets asked because of two main reasons. The first is lack of awareness and the second reason is that some people think “SEO is easy – anyone can do it”. Fortunately both the situations can be addressed and a case be [...]

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SEO Salary guide based on research done of top SEO minds

SEO Salary guide

Onward search gathered advice from the top SEO minds and came up with SEO Salary guide which has statistics related to the demand for SEO professionals, potential earning for different types and hierarchy of SEO jobs and the main job titles. It makes an interesting reading specially for those who are connected to the field [...]

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Getting a high Quality Score for Google Adwords

High quality score for Google Adwords is a critical part of PPC campaigns. Google describes Quality Score as Quality Score is an estimate of how relevant your ads, keywords, and landing page are to a person seeing your ad. There are a number of advantages of having a good quality score Having a good quality [...]

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